Play Station Personal- bad Christmas monkey!

First comes the launch and not so rapid take-up, possibly as it is more expensive than a weekend at Euro Disney, then the markletting team get into gear for Christmas. Why do they run out of stock in November I wonder. Every boy in the Country now expects one for Christmas- lets generate a frenzy. Sony clearly are a little worried about flogging parents a ridiculously expensive DVD /game player (£179) to hard worn parents who also know that every game thereafter will cost another £40. How do we get over this price sensitivity- marketting- create a shortage- generate a frenzy- desperate parents will start competing to find them- at any cost!

Funny that the new x-box should also go into short supply in the same week- perhaps the marketting guys all had the same idea to get them off the shelves for Christmas.

I will not go into the merits or otherwise of the PSP, I have seen one, its a nice blokey gadget and I am sure the games are great, they may turn your kids into aggressive zombies, but hey, at least they are occupied and you no longer have to speak to them!

So parents what to do- tell your kids on Christmas morning that Sony in a particularly cynical marketting ploy, has supported the ridiculous price of their chosen Christmas gift by creating a shortage to the extent that, even if you could afford one (or indeed two for my boys) your parents have to travel the length and breadth of the universe, appear at toy shop doors at dawn and queue through the night to get you one and frankly because of this they haven't bothered.

Or because you love your kids, you think Christmas should be special, you have to abandon your blog to go and queue as you have heard that Dixons have a delivery coming tomorrow fortnight and......

Merry Christmas!